Case Studies

#Blogalicious8 Conference - Social Media Amplification

We worked with Blogalicious to increase engagement across social media for their annual 2016 blogger's conference in Atlanta, Georgia. Click the image to download our presentation. 


Pictured: VIP Mastermind Day attendees after 7 hours of fun, intensive training on content and social media marketing.

CLIENT: Be Blogalicious

 

GOAL: Translate the conference's emphatic engagement across social media through live media, content, and brand's hashtags. It was important that we trended on Twitter for at least 1 day to replicate the engagement of previous years.

 

OUTCOME: #Blogalicious8 trended on Twitter for 3 days of the conference, a feature that's never been done before. Event coverage was spread across Twitter, Instagram, Facebook, and blogs.

 

METHODS: Ambassador program • Content Seeding • Live event coverage • Social media program • Blog content

 

This program resulted in spectacular brand engagement!

  • #Blogalicious8 attendees and ambassadors featuring genuine moments through engaging blog posts and attractive Instagram shots.
  • Ambassadors amplifying Blogalicious and conference sponsor's sessions by sharing their favorite personal moments with their audiences on social media as well as to those following #Blogalicious8 and #ContentIsLife hashtags.
  • Ambassadors were hands on -- documented 15+ sessions throughout conference weekend with live tweets, quality photos, video content, blog content, and scheduled updates.
  • There was an overwhelming response from non-attendees expressing their need to attend the 2017 main event due to social media coverage.

 

BONUS:

#SpeakBeautiful, the campaign of premium conference sponsor Dove, trended the entire day of their live panel!
#PerfectPitchIV, the campaign, and contest of premium conference sponsor Wells Fargo, also trended the entire day of their contest.

 

FINDINGS:

Actual screenshots of trending hashtags: #Blogalicious8, #ContentIsLife, #PerfectPitchIV, and #SpeakBeautiful. It is clear that our client, their sponsors, the ambassadors, and weekend attendees had an amazing time and documented the fun using social media. We'd happily work with Blogalicious again.

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