CLIENT: Be Blogalicious
GOAL: Translate the conference's emphatic engagement across social media through live media, content, and brand's hashtags. It was important that we trended on Twitter for at least 1 day to replicate the engagement of previous years.
OUTCOME: #Blogalicious8 trended on Twitter for 3 days of the conference, a feature that's never been done before. Event coverage was spread across Twitter, Instagram, Facebook, and blogs.
METHODS: Ambassador program • Content Seeding • Live event coverage • Social media program • Blog content
This program resulted in spectacular brand engagement!
- #Blogalicious8 attendees and ambassadors featuring genuine moments through engaging blog posts and attractive Instagram shots.
- Ambassadors amplifying Blogalicious and conference sponsor's sessions by sharing their favorite personal moments with their audiences on social media as well as to those following #Blogalicious8 and #ContentIsLife hashtags.
- Ambassadors were hands on -- documented 15+ sessions throughout conference weekend with live tweets, quality photos, video content, blog content, and scheduled updates.
- There was an overwhelming response from non-attendees expressing their need to attend the 2017 main event due to social media coverage.
#SpeakBeautiful, the campaign of premium conference sponsor Dove, trended the entire day of their live panel!
#PerfectPitchIV, the campaign, and contest of premium conference sponsor Wells Fargo, also trended the entire day of their contest.
Actual screenshots of trending hashtags: #Blogalicious8, #ContentIsLife, #PerfectPitchIV, and #SpeakBeautiful. It is clear that our client, their sponsors, the ambassadors, and weekend attendees had an amazing time and documented the fun using social media. We'd happily work with Blogalicious again.
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